A new sales channel for your existing store

Let creators turn your products into their next recommendation.

Connect Shopify, choose what to list, and set what creators earn. Orders land in the workflow your team already knows.

Start your 10-minute setup See how it works

No new fulfilment system You control commission UK & GBP pilot

merchants.curamarket.com

Marketplace sales£12,480↑ 12.4%

CM-8842Walnut monitor standNeeds tracking£72.24

CM-8841Oak catch-all trayShipped£49.39

12 creator shops2 joined this week

Your shop is live48 products available

Built for product businesses already running on

Shopify Stripe Creator-led commerce

How it works

Your operations stay familiar.
Your distribution gets bigger.

Cura coordinates the creator, checkout, and buyer experience. You stay focused on making and shipping great products.

Your Shopify stays the source of truth

Products, prices, and stock sync in. Marketplace orders return to Shopify for fulfilment.

Creators choose products they believe in

Your commission is visible before they feature a product. Better alignment, better recommendations.

Payouts stay transparent

Cura collects the buyer payment, calculates each party’s share, and transfers your available proceeds through Stripe Express.

Transparent economics

See your real proceeds before you list.

Set a marketplace-wide creator rate, then tune it by category or product. The preview shows creator commission, Cura’s fixed application fee, and your estimated proceeds.

Rates are snapshotted when an order is created
Payment processing is paid by Cura
No surprise fee discovered after the first sale

Example item£100.00

Buyer pays: £100.00
Creator commission · 20%: −£20.00
Cura application fee · fixed 10%: −£10.00
Estimated proceeds: £70.00

Figures exclude VAT. VAT on the sale remains your liability.

If refunded, the merchant funds the full buyer refund. Creator commission and the application fee remain earned under the current policy.

Ten minutes of your time

From Shopify to ready for creators.

Catalogue import runs in the background, so a large product range never traps you behind a spinner.

12 min

Connect Shopify

One approval imports your products, inventory, and fulfilment updates.

24 min

Choose products

List everything, use a collection, or curate products one by one.

34 min

Set commission

Choose a default and category rates with the real net shown before saving.

UK merchant launch

Ready to meet your next customer?

Connect your Shopify store. We’ll guide the rest.

Start setup